Preparing to Influence: The Hidden Work That Closes Deals
Most people think influence happens in the moment — on the call, on stage, or in the meeting. They’re wrong. Influence happens before you ever open your mouth. The professionals — the ones who close consistently — don’t “wing it.” They prepare with precision. They walk into conversations already knowing where the conversation is going. If you want to influence at a high level, here’s the reality: Preparation is not optional — it is the strategy. 1. Have Your Closes Ready (Before You Need Them) Most people wait until the end to “try to close.” Top performers prepare multiple closes in advance. At minimum: 5 strong closing lines Different tones (direct, assumptive, soft, urgency-based) Because here’s the truth: If you’re thinking about what to say at the close… you’re already behind. 2. Stack Your Testimonials People don’t trust claims — they trust [...]